Commercial operations, run for you.
Recover revenue from customers your team can't cover.
Strives runs reactivation, personalised offers and follow-ups from your ERP history, under your commercial rules. Your team approves every message.
Commercial operations, run for you.
Strives runs reactivation, personalised offers and follow-ups from your ERP history, under your commercial rules. Your team approves every message.
The draft and the offer arrive on a board. Your account manager edits, approves or rejects in one click. Nothing is sent without that recorded approval.
What lands on an account manager's desk, with a sample account and sample products. Prices are demonstration values.
| Item | Qty | Unit | Line |
|---|---|---|---|
| Composite restorative, A2, 4 g syringe | 6 | €38.40 | €230.40 |
| Bonding agent, 5 ml | 2 | €61.00 | €122.00 |
| Polishing discs, assorted, 80 pcs | 1 | €24.90 | €24.90 |
| Contract discount applied | −8% | −€30.18 | |
| VAT 25% | €86.78 | ||
| Total | €433.90 |
Every number here comes from the catalogue, the contract discount and the VAT rule. The system refuses to send if a price cannot be calculated.
Dear Dr. Horvat,
it has been a while since your last order with us, and your composite stock is probably due. We have put together a small order at your contract price, with the bonding agent and discs you usually pair with it. Shall we send it this week?
Kind regards, Ivana, account manager
Waiting for a named approver
Preview only. In the product this click is recorded with the approver's name; without it the message cannot be sent.
A distributor with 2,000 to 50,000 accounts has a sales team that can personally look after a few hundred of them. Everyone else orders when they remember to, or orders elsewhere.
Generic campaigns to customers you already won read as spam, trigger opt-outs and spend the goodwill a real relationship built.
A reminder flag does not answer the questions that matter: what does this customer need now, who decides, what offer, in what tone.
One account manager covers about 50 accounts. The rest wait.
Illustrative. The coverage figure is a Strives estimate from distributor field practice; proportions are not from a customer dataset.
The first service is dormant-account reactivation and upsell for B2B distributors. It works best where these four things are true.
Not a fit: project or tender business, one-off capital goods, fewer than about 1,500 accounts, or anyone who wants purchased lists or cold email under their brand.
2,000 to 50,000 customer accounts on the ERP and a sales team whose attention goes to the largest ones.
Products customers reorder on a rhythm: dental, medical, veterinary and laboratory supply first; industrial MRO, electrical, HVAC and plumbing, foodservice wholesale, packaging and automotive aftermarket next.
Three years of order lines with product, price, discount and VAT, plus a contact per account. A CSV export is enough; there is no CRM project.
Drafting in Croatian, German and English.
Four steps. A decision on your own numbers in about fourteen weeks.
You send an anonymised ERP export: accounts, last order date, revenue. We return one page: how many accounts are silent, what they used to buy, what that is worth, and which segment to start with.
One of your real accounts, anonymised, worked live: enriched, scored, offered under sample rules, drafted in your language, on the approval board.
Your rules configured with you in the first week; drafts on the board from the second. Your account managers approve, a control segment is set aside, and you get a weekly readout.
Activated accounts, revenue and reply rates for the pilot segment against the control segment. If it worked, we continue. If not, you keep the report and owe nothing more.
Send an anonymised ERP export and get a one-page diagnostic in five working days: how many accounts are silent, what that is worth, and where a pilot would start.