Your ICP is Wrong: It's Killing Your Growth

## Why Most Founders Get Their ICP Wrong

Most startups have no real idea who their ideal customer actually is. OpenView's 2023 SaaS Benchmarks found that 68% of successful SaaS startups update their Ideal Customer Profile (ICP) every three months. Everyone else sticks with old guesses - actively hurting their company's growth.

Your first attempt at defining your ICP is probably wrong. You created it with limited information, gut feelings, and conversations with early customers who might not represent your real market opportunity.

## What This Costs You

Companies with fuzzy or outdated ICPs waste up to 40% of their sales resources chasing poor-fit customers. This means:

• You're spending almost half your customer acquisition budget on the wrong people
• Your sales take much longer than they should
• Your team gets frustrated pursuing leads that go nowhere
• Your money runs out faster with every misguided outreach attempt

While you're spinning your wheels with the wrong prospects, your perfect customers might be completely missed by your current approach.

## The Quarterly ICP Refresh: What High-Performers Do Differently

The numbers don't lie: companies that clearly define and use their ICP grow 2.4 times faster and are 50% more efficient at sales than those who don't.

The best teams treat their ICP as an ongoing project:

• They gather specific feedback from both won and lost deals
• They pay attention to market changes and competitor moves
• They test their ICP theories with small, focused campaigns
• They make sure both product and sales teams help refine the ICP

## From Static to Dynamic: The AI Advantage

Traditional ICP development is manual, time-consuming, and quickly becomes outdated. Forward-thinking founders are now using AI-powered tools to maintain ICPs that automatically evolve with their market.

Strives.ai helps founders build living ICPs based on real-time market data, so you can test before you invest and pivot before you crash. Don't let an outdated, static ICP hold back what your company could become.

Want to see if your ICP matches market reality? Get a free ICP assessment at Strives.ai today.

👉 Join our waiting list at https://www.strives.ai/waiting-list

References

1. Why Your Customer ICP Strategy Needs an Urgent Update
2. Reduce B2B Customer Acquisition Costs with ICP | Save 42%
3. Are You Tolerating the Consequences of Not Targeting Your Ideal Client Profile?
4. The Urgent Imperative for CRM Adoption and Modernization: Financial Risks of Neglecting Cloud-Based Automation
5. What Does ICP Mean in Sales? Definition, Framework, ROI
6. Why Your Static ICP Is Killing Sales (And What To Do About It)
7. Why Your Ideal Customer Profile Is Costing You Growth
8. What is ICP in Sales & Why is It Important for Your Sales Strategy
9. The Hidden Cost of Getting Your ICP Wrong
10. Why 80% of Startups Get Their ICP Wrong (And How to Fix Yours)
11. Struggling with High Customer Acquisition Costs?
12. Why Your ICP Is Costing You Millions and How to Fix It
13. [Report] 2023 State of SaaS Pricing: How B2B Leaders Use Pricing to Come Out on Top
14. Pricing Insights from 2,200 SaaS Companies